Services

Six disciplines, one audience thread

Audience Vertex is a full-service marketing agency in Singapore. Every engagement starts with who you need to reach — then we plan and run campaigns across research, paid media, SEO, creative, CRM and analytics. We are not a template shop, course provider or life coaching programme.

Audience Research & Segmentation Strategy

Before media spend moves, we map who actually buys, who almost buys and who ignores you. Our research sprints combine qualitative interviews, CRM exports, search intent data and platform audience insights to produce segment maps your team can use — not generic personas on a slide deck. Workshops typically run at our Beach Road studio or remotely for APAC clients. Deliverables include cohort definitions, objection maps, channel fit notes and a prioritised activation brief. This discipline underpins every other service we offer; without it, targeting defaults to guesswork and budget bleeds into broad audiences that never convert.

Strategists mapping audience segments on a whiteboard at Audience Vertex

Typical scope: 2–4 week research sprint · SGD 6,500–18,000 project fee, or included in retainer.

Paid Media Targeting — Search & Social

We plan, build and optimise paid campaigns on Google Ads, Meta (Facebook and Instagram), LinkedIn and TikTok with audience targeting aligned to your segment map. That means structured search campaigns with intent-matched keywords, paid social ad sets built around verified cohorts rather than interest stacks, and lookalike or custom audience layers where platform data supports them. Media buying includes budget pacing, bid strategy review, creative rotation and weekly performance notes. We do not guarantee cost per lead, ROAS or conversion volume — outcomes depend on offer strength, competition and spend level. Ad accounts remain in your ownership; we request partner access only.

Paid media targeting review session at Audience Vertex

Typical scope: Ongoing retainer SGD 8,200–22,000/month plus ad spend; project launches from SGD 12,000.

SEO & Intent-Led Content Marketing

Search visibility follows intent, not keyword stuffing. We audit your current rankings, map queries to audience segments and build a content plan that answers real questions at each funnel stage — awareness, consideration and decision. Production includes briefs, editorial calendars, on-page optimisation and internal linking structure for Singapore and regional markets. Content marketing ties back to paid and CRM work so the same messaging appears in ads, landing pages and nurture flows. Rankings and organic traffic are never guaranteed; algorithm updates, domain authority and competitor activity all influence results. We report movement honestly and recommend where paid support may be needed while SEO compounds.

Typical scope: Retainer SGD 7,500–16,000/month; standalone SEO audit from SGD 4,800.

Creative & Message Testing for Audiences

Creative production at Audience Vertex is built for validation, not vanity. We develop ad concepts, landing page variants and email headers tailored to specific segments, then run structured A/B tests before scaling budget. Copy and design follow your brand guidelines while testing hooks, offers and calls to action that resonate with each cohort. Static, carousel and short-form video assets are produced in-house or with trusted production partners. Test results inform the broader campaign — what wins in one segment may fail in another, and we document that clearly. Past test winners are illustrative; future performance cannot be promised.

Evening creative session at the Audience Vertex studio

Typical scope: Creative sprint packages from SGD 5,500; ongoing production within retainer.

CRM, Email & Lifecycle Audience Campaigns

Acquisition is expensive if retention is ignored. We design CRM audience builds, email marketing flows and marketing automation sequences that speak to where each contact sits in the lifecycle — new lead, active trial, lapsed customer, upsell candidate. Integrations cover common platforms; we work with your existing stack where possible rather than forcing migrations. Segmentation rules mirror the maps from our research work so sales and marketing see the same cohort definitions. Open rates, click-through and revenue attribution vary by list quality and offer; we set realistic benchmarks and report against them monthly without inflating figures.

Typical scope: Flow build projects SGD 8,000–15,000; lifecycle retainer add-on SGD 4,500–9,000/month.

Analytics, Attribution & Audience Reporting

Measurement should answer business questions, not produce vanity charts. We configure marketing dashboards, define KPIs with your team, and build attribution views that connect spend to pipeline where data allows. Reporting cycles are monthly by default, with optional weekly snapshots during campaign launches. We document data limitations — cross-device gaps, platform reporting discrepancies, offline conversions — rather than presenting a false sense of precision. Conversion optimisation recommendations follow from the numbers: landing page tests, audience exclusions, bid adjustments. ROI framing is always contextual; we do not promise specific returns.

Typical scope: Dashboard setup from SGD 6,200; reporting retainer SGD 3,800–8,500/month.

Engagement models

Retainer and project scopes in SGD

Most clients begin with an audience audit (from SGD 2,800) before committing to a retainer or fixed project. Monthly retainers for integrated campaign support typically start at SGD 8,200 and scale with channel count, media spend under management and production volume. Project scopes suit launches, research sprints and one-off audits. All figures are indicative for planning; we quote precisely after discovery. Media ad spend is billed separately and paid directly to platforms unless otherwise agreed in writing.

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