Privacy Policy

1. Who we are

Data controller / organisation: Audience Vertex Pte. Ltd. (UEN 202518372M), 152 Beach Road #14-05 Gateway East, Singapore 189721.

Data Protection Officer (DPO): Appointed internally. Contact: [email protected]

General contact: [email protected] · +65 6224 7193

We operate a marketing and advertising agency. This policy covers our website, enquiry forms, client engagements and related communications. It does not cover third-party websites linked from our pages; those sites have their own policies.

2. Scope and PDPA commitment

The PDPA establishes data protection principles for organisations in Singapore. We commit to collecting personal data only for legitimate purposes, notifying you of those purposes, obtaining consent where required, protecting data with reasonable security, and allowing you to access and correct your data subject to legal exceptions.

If you believe we have not handled your personal data appropriately, you may contact our DPO first. You may also lodge a complaint with the Personal Data Protection Commission (PDPC): 10 Pasir Panjang Road #03-01, Mapletree Business City, Singapore 117438; website www.pdpc.gov.sg.

3. Personal data we collect

“Personal data” means data about you from which you can be identified. Depending on how you interact with us, we may collect:

3.1 Website visitors and enquirers

• Identity and contact: name, email address, telephone number (if provided), company name, job title
• Enquiry content: message text, subject selection, preferred services
• Technical data: IP address, browser type, device identifiers, pages viewed, referral URL, date and time of visit
• Cookie and analytics data: as described in our Cookie Policy
• Consent records: timestamp and scope of PDPA consent given via forms or cookie banner

3.2 Clients and prospective clients

• Business contact details for authorised representatives
• Billing and contract information: billing address, purchase order references, payment status (payment card data is processed by payment providers, not stored by us)
• Campaign and account data: ad account identifiers, analytics log-ins (as partner access), CRM exports shared for audience work, creative assets, performance reports
• Meeting notes, workshop outputs and correspondence related to services

3.3 Job applicants (if applicable)

• CV/resume, employment history, qualifications, references and interview notes

3.4 Data we do not intentionally collect

We do not seek sensitive personal data (e.g. health, religion, national origin) through our public website. Please do not submit such data via contact forms. Client campaigns may process customer lists supplied by clients; in those cases the client is typically the data controller for end-customer data and we act as a data intermediary or processor under contract.

4. How we collect personal data

We collect data when you:

• Submit our contact form at audiencevertex.life/contact.php
• Email or telephone us
• Sign a proposal, statement of work or master services agreement
• Visit our website (automatically, via cookies and server logs where applicable)
• Attend meetings, workshops or events we host
• Apply for employment with us

We may also receive business contact details from referrals, publicly available professional directories or event attendee lists where permitted.

5. Purposes of use

We use personal data for purposes including:

1. Responding to enquiries — to read, assess and reply to messages you send via the website or email
2. Providing marketing services — to plan and deliver audience research, paid media, SEO, content, creative, CRM and analytics work under contract
3. Contract administration — invoicing, account management, service notifications and legal record-keeping
4. Website operation and security — hosting, troubleshooting, fraud prevention and abuse detection
5. Analytics and improvement — understanding how visitors use our site, with analytics cookies only where you have consented
6. Legal compliance — responding to lawful requests, enforcing terms and protecting our rights
7. Recruitment — evaluating applications where you have applied for a role

We will not use your personal data for purposes incompatible with those described unless we notify you and, where the PDPA requires, obtain your consent.

6. Legal basis and consent

Under the PDPA, we rely on:

• Consent — e.g. when you tick the PDPA consent box on our contact form or accept non-essential cookies
• Contractual necessity — processing needed to perform a services agreement you or your organisation entered into
• Legitimate interests — e.g. securing our website and maintaining business records, balanced against your rights
• Legal obligation — where Singapore law requires retention or disclosure

You may withdraw consent for marketing communications or optional cookies at any time by contacting [email protected]. Withdrawal does not affect processing already lawfully conducted. Some data must be retained to comply with law or resolve disputes.

7. Disclosure to third parties

We do not sell personal data. We may disclose data to:

• Service providers — hosting, email delivery, analytics (with consent), project management and accounting tools, bound by confidentiality and data protection terms
• Advertising and analytics platforms — when managing client campaigns or, on our site, where you consent to analytics cookies (Google Analytics or similar)
• Professional advisers — lawyers, auditors or insurers under duty of confidentiality
• Authorities — regulators, courts or law enforcement when required by applicable law
• Business transfers — in connection with a merger, acquisition or asset sale, with notice where practicable

Some providers may process data outside Singapore. Where we transfer personal data overseas, we take steps required under the PDPA to ensure a comparable standard of protection, such as contractual clauses or working only with jurisdictions deemed adequate where applicable.

8. Retention

We retain personal data only as long as necessary for the purposes collected:

• Contact form enquiries: up to 24 months after last meaningful correspondence unless a client relationship forms
• Client records: duration of contract plus up to seven years for accounting and legal purposes
• Cookie consent preferences: six months, then re-prompted
• Server logs: typically 90 days unless needed for security investigation
• Job applications: up to 12 months unless you consent to longer retention for future roles

When data is no longer needed, we delete or anonymise it using reasonable measures.

9. Security

We implement administrative, technical and physical safeguards appropriate to the sensitivity of the data, including access controls, encrypted connections (HTTPS) for our website, limited staff access on a need-to-know basis and secure handling of client credentials. No method of transmission or storage is completely secure; we cannot guarantee absolute security but we review practices periodically and respond to incidents in line with PDPA notification expectations where applicable.

10. Your rights under the PDPA

Subject to exceptions in the PDPA, you may:

• Access — request whether we hold personal data about you and obtain a copy
• Correction — request correction of inaccurate or incomplete data
• Withdraw consent — for processing based on consent, as described above
• Data portability — where technically feasible and required by applicable guidelines, receive certain data in a structured format

To exercise these rights, email [email protected] with sufficient detail to identify you and your request. We respond within reasonable timeframes prescribed by law. We may charge a reasonable fee for manifestly unfounded or excessive access requests.

If you are an end-customer of our client whose data was processed in a campaign, please contact the client (the brand you interacted with) as primary controller; we will assist our client as required by contract and law.

11. Marketing communications

We may send service-related emails (proposal updates, reporting access, contractual notices) without separate marketing consent where necessary for the relationship. Promotional emails about our services are sent only where permitted — typically to business contacts who enquired or opted in — and include an unsubscribe mechanism. We do not guarantee campaign results in any communication.

12. Children

Our website and services are directed at businesses and professionals. We do not knowingly collect personal data from individuals under 18. If you believe a minor has submitted data to us, contact the DPO for deletion.

13. Automated decision-making

We do not use solely automated decision-making that produces legal or similarly significant effects on website enquirers. Campaign optimisation on advertising platforms involves automated bidding and targeting configured by our team under client direction; those platforms have their own policies.

14. Links and embedded content

Our site may link to LinkedIn, Google, Meta or other third parties. Clicking those links or interacting with embedded content may expose you to third-party tracking. Review their privacy policies before submitting data.

15. Changes to this policy

We may update this Privacy Policy to reflect legal, technical or business changes. Material updates will be posted on this page with a revised “Last updated” date. Continued use of the website after changes constitutes acknowledgement where permitted by law. For active clients, significant changes may also be communicated by email.

16. Records and audit

We maintain internal records of processing activities for personal data handled through our website and client services, including categories of data, purposes, retention periods and categories of recipients. These records support our accountability obligations under the PDPA and are reviewed periodically by our Data Protection Officer. Staff with access to personal data receive guidance on confidentiality, secure handling and escalation of suspected breaches.

17. Contact summary

Audience Vertex Pte. Ltd.
Data Protection Officer: [email protected]
152 Beach Road #14-05 Gateway East, Singapore 189721
Telephone: +65 6224 7193

Personal Data Protection Commission (PDPC)
Website: www.pdpc.gov.sg

See also: Cookie Policy · Terms of Service · Legal imprint